IntroductionOverview}The car rental industry is experiencing a major transformation, fueled by the growth of technological advancements and evolving consumer demands. Peer-to-peer car sharing platforms and dynamic vehicle hire platforms are reshaping the car hire process and the operational models of companies. With platforms such as Getaround sett

IntroductionOverview}The vehicle hire sector is undergoing a notable shift, driven by the emergence of digital solutions and shifting consumer demands. Collaborative vehicle sharing networks and innovative rental ecosystems are redefining the car hire process and the operational models of companies. With platforms such as Turo pioneering practices,